If recent weeks have proven anything, it is that Meghan Markle can barely make a move without it becoming headline material - and her latest move has drawn fire from an unlikely direction: an Australian television studio. A Sky News Australia presenter has gone viral for a blistering on-air takedown of the Duchess of Sussex's lifestyle brand, complete with claims about warehouses full of unsold jam.
The Broadcast That Sparked the Storm
The commentary erupted on Sky News Australia, where presenter Caleb Bond delivered a scathing critique of Meghan's lifestyle venture, As Ever, and her Netflix series, With Love, Meghan. He did not mince words.
"If you've watched that series she put out on Netflix, With Love, Meghan, you probably haven't seen it. Don't waste your time. I tried it out just so I could tell you it's a load of rubbish," Bond told viewers.
He then turned to the brand itself, mocking what he characterized as the gap between the show's staging and the product's commercial performance.
The Jam Claims
"But she shows herself in a house which she claims to be hers, which isn't her house, making jam and all sorts of things. Which she's been trying to sell, but it turns out nobody wants to buy the jam," Bond said.
According to claims repeated during the broadcast, as many as 137,465 jars of jam were allegedly being held in storage, with staff members reportedly taking products home. "Because it's not selling, 137,465 jars of this stuff, the staff are now just taking it. They're just going into the warehouse and taking it for free because no one wants to buy it, just like no one wants to buy anything this woman sells," he added.
Further reports cited during the segment suggested that candles, wine, and the brand's signature flower sprinkles were also being stored at Netflix's Hollywood campus. One insider was quoted as saying: "Apparently, there are two storage rooms packed with As Ever product. They're literally just giving it away to employees. One staffer walked out with ten products for free."
The Numbers Question
It should be noted that these figures come from unnamed sources and television commentary, not from Netflix or the brand itself - and neither company has confirmed them. Warehouse inventory claims are notoriously easy to exaggerate, and launches of this kind routinely produce overstock, especially for food products with limited shelf life.
Still, the segment found an audience precisely because it plugs into a running narrative. Since its launch, As Ever has sold out multiple product drops within hours, which supporters cite as proof of demand. Critics counter that limited drops manufacture artificial scarcity, and that the real test - sustained, unremarkable retail sales - has not been demonstrated publicly.
A Broader Pattern of Criticism
Bond's monologue did not arrive in a vacuum. The Duchess has spent recent months as a favorite target of commentary on both sides of the Atlantic, from chatter about her lifestyle brand's trajectory to reality-television jabs filmed in Beverly Hills. Every product launch, appearance, and social post is now processed through two parallel media ecosystems: one that frames her as an entrepreneurial success story, and one that treats every stumble as vindication.
Australian outlets in particular have been notably less deferential toward the Sussexes than their British and American counterparts, and Sky News Australia has built a substantial international YouTube audience partly on royal family commentary - especially segments critical of Meghan and Harry.
The Brand's Actual Position
For all the mockery, As Ever has shown genuine commercial moments. Its initial drops of jam, honey, and flower sprinkles reportedly sold out quickly, and the brand has expanded its product line into new categories. Whether the reported warehouse stockpiles represent overexpansion, production ahead of demand, or simply normal inventory management is impossible to verify from the outside.
What is verifiable is the media environment the brand operates in. With Love, Meghan was renewed for additional seasons, and Netflix's commercial partnership with the couple continues, which suggests the platform has not lost interest. But a streaming deal is not the same as a sustainable consumer brand, and the gap between those two things is where the current criticism lives.
The Takeaway
The Australian segment is unlikely to change any minds. Supporters will see another overblown attack from a hostile network; critics will see confirmation of everything they have claimed. What it does demonstrate is that Meghan Markle's brand now lives under a level of scrutiny that most celebrity lifestyle companies never face - every jar counted, every shelf photographed, every sales figure argued about on two continents.
For a business built entirely on lifestyle aspiration, that may be the hardest product to sell around: the public narrative itself. Until the warehouse numbers can be verified or the brand publishes real sales data, every claim will keep cycling through the same polarized machine.
